Meet Hale: Your Personal Clean Air Zone Companion

EMBARGOED UNTIL MARCH 19, 2024

Stockholm, Sweden – March 14: The Swedish air purification brand, Airinum, announces the launch of their new innovative product. Introducing Hale, a Personal Air Purifier, creating  a clean air zone for you to get the health benefits of breathing clean air wherever you go.

As we pay increasing attention to our sleep quality, diet, fitness, and overall well-being, we often overlook one critical aspect: the air we breathe. In fact, according to the World Health Organization, 99% of the global population breathes air that does not meet recommended standards and most of us do not think twice about what we actually breathe. Our indoor environments are filled with pollutants, dust, pet dander, allergens, household chemicals, and other unwanted particles that significantly impact our health. 

Recent findings reveal that the average person spends around 90% of their time indoors, underscoring the critical need for clean air. This concern is even more present by the rise in wildfires, the enduring impacts of COVID-19, and increased awareness of indoor virus transmission, spotlighting the urgent need for effective air quality solutions.

“The power of the breath acts as a control center for our health,' says Alexander Hjertström, CEO & Co-Founder of Airinum. 'With Hale, we're addressing the critical need for clean air. Inspired by feedback from our extensive community, we've innovated in the air purifier space, merging the insights from mask and purifier technologies into a unique personal air purification companion.”

Hale is not your ordinary air purifier; it's a portable device that ensures clean air in every aspect of your life, whether you're at home, in the office, or in your car. Equipped with advanced purification technology, it efficiently filters out unwanted particles, ensuring a clean and crisp environment. Airinum has developed Hale in collaboration with CabinAir, an industry leader in air purification solutions and advanced air quality sensors for automotive, with clients like Volvo Cars, Polestar and other premium European and U.S car manufacturers.

"The significance of air quality extends beyond avoiding illness; it's about enhancing physical performance, cognitive functions, and overall longevity. Clean air acts as an invisible health booster, akin to drinking clean water or maintaining a healthy diet," adds Hjertström. 

Airinum is thrilled to announce the launch of Hale through a Kickstarter campaign on March 19, returning to the platform where it all began with a successful launch of the brand in 2015. This strategic move allows Airinum to gather essential feedback from its community and genuine users, ensuring sustainable production through more accurate demand planning. By supporting Airinum with their Kickstarter campaign, you'll be gaining early access to Hale and contributing to a healthier, cleaner future.

Airinum is combating climate change’s impact on human health by empowering people with innovative products to live healthier lives, and inspiring people towards a more sustainable living, accelerating a cleaner tomorrow. They've partnered with prominent brands such as Human Made, Bally, and Woolrich, and celebrities like Alan Walker, Gwyneth Paltrow, Pharrell Williams, and Rita Ora to raise climate change awareness.